VIRGINIA DISTILLERY
PROJECT
PRINT CAMPAIGN & .COM REDESIGN
/ OVERVIEW
Courage & Conviction®
Virginia Distillery Co. is a family-owned and operated spirits distillery nestled in the beautiful Blue Ridge Mountains in central Virginia. Since its inception in 2011, they have created an impeccable quality of American Single Malt Whisky. The brand carries with it the beauty of its surrounding landscape with an upscale, confident attitude and a credo that couldn’t sound more like a native Irishman. “Have the Courage of your convictions.” — Dr. George G. Moore
Our assignment was to create a print campaign that would potentially be placed in prestigious lifestyle and spirits publications. The goal was to communicate the brand's commitment to quality, craftsmanship, and tradition while highlighting the launch of a new product “Prelude”. We were also tasked with redesigning their web presence. With the redesign, we wanted to reflect the refined brand identity and create a seamless user experience for both mobile and desktop states.
AGENCY / COLLABORATION
quench Agency (AOR)
Bill Starkey (CD)
James Madsen (CD)
ROLE
Art direction, design
PRINT EXPLORATION
/ 01
.COM REDESIGN
/ 02