In the ever-evolving digital landscape, it is crucial for brands to stay relevant and engaging. Backwoods Cigars, with their iconic slogan "Always True®," understands the importance of embracing change while staying true to their roots. This project aims to breathe new life into the Backwoods Cigars online experience, combining modern aesthetics with a nod to their timeless brand identity.

The primary goal of this project is to redesign the Backwoods Cigars website, creating a visually stunning and user-friendly platform that resonates with both loyal customers and new audiences. The redesign will not only focus on aesthetics but also integrate a futuristic, app-like look in preparation for the rollout of a mobile-specific rewards app in the near future.